Celeste Wong
Director of The Girl in the Cafe

Actress & Top Coffee Barista. Born in Dunedin, New Zealand, Celeste is has held top positions in leading artisan cafes all over the world for over a decade. Since migrating to the UK, she has been listed as one of London’s top five Baristas in The Financial Times and noted for her excellence in a plethora of other publications.

With an Honors degree in Commerce & Design she is also an actress, with notable success in her roles in front of the camera.

Celeste is an influencer, creates and curates social media content for her own brand and others. She writes and consults on a range of services for cafes and lifestyle brands.

Breaking Down Brands
Social media channels have become a key tool in the marketing of brands from cafes to baristas but where to start? Celeste Wong will share her experiences of how to build a brand and introduce attendees to identifying what a brand is, why is a brand important and how can you maximise your personal or cafe brand through social media.

In Celeste’s workshop she will guide attendees through a range of practical tools including:
- How to start an online profile
- What is your message and how to define it
- Practical tips when posting
- Different social platforms - which one is right for you
- Practice taking photos including a discussion on captions